TERRARIVM GENERALIS – Branding for a Corporate Vegetalization Startup

A brand identity designed to bridge technology and nature, translating the company’s mission into a bold, structured visual language. The logotype, inspired by modular architecture and organic structures, reflects a scalable, adaptive approach to urban vegetation.

The color palette contrasts natural textures with synthetic tones, reinforcing the interplay between the built environment and ecological integration. Typography is sharp, modern, and functional, ensuring clarity while maintaining a strong presence. The result is a branding system that feels both grounded and forward-thinking, aligning with the startup’s commitment to sustainable innovation.