Director’s Treatment for LONGCHAMP

Creative direction and motion design for Très Paris – Chapter II, a campaign redefining Longchamp’s effortless Parisian spirit. This treatment develops a fluid narrative, blending cinematic storytelling with dynamic editorial layouts, capturing the rhythmic spontaneity of the city.

From casting proposals to location scouting, the project shapes a visual language that merges scripted elegance with raw energy, highlighting contrasts between heritage and modernity, precision and movement. The typography, motion sequences, and structured compositions enhance the Parisian nonchalance at the core of the brand’s identity.