HOVR. Extended digital experience for a meditation supplements brand.

Building on its conceptual foundation, the HOVR branding extends into a digital-first strategy, crafting an immersive experience that blends science and wellness. The UI design prioritizes clarity and ease, with a visual system that feels both grounded and elevated—mirroring the product’s promise of balance and purpose.

Photography plays a key role in reinforcing the brand’s philosophy, with organic textures and landscapes serving as backdrops to minimalist product visuals. The motion design elements introduce a subtle dynamism, evoking the fluidity of meditation and the rhythm of breath.

Beyond aesthetics, HOVR's branding reimagines supplement culture through a contemporary lens—one that challenges conventions while maintaining an air of scientific credibility. The result is a holistic identity that seamlessly integrates digital, physical, and experiential touchpoints.